Escentric Molecules // owes its existence to an aroma-molecule that does not exist in nature. Iso E Super was created in a laboratory at IFF in 1973. It remained unknown outside the world of perfumery until the launch of Escentric Molecules, though its elusive presence hovers at relatively low concentrations in the background of many fragrances for both men + women. Among perfumers, it is prized for its velvety, cocooning effect.

Perfumer Geza Schoen has a reputation as a rebel in the fragrance world. His proposal for a bold creation of two fragrances in homage to their enigmatic attractant. One fragrance would contain an unprecedented 65% of the molecule. The rest of the formula would consist of ingredients designed to underscore its low-lit mood.